The rules that make Aimerger recognisable: logo, colour, type, voice and templates. Use this everywhere: website, social media, proposals, invoices.
PNG has a transparent background, ready for Word, Canva and social media. SVG stays sharp at any size, for printing and the web.
Four versions. Use the Horizontal logo by default. Use Stacked in square spaces (profile pictures, posters), and the Icon alone where space is very tight.
The logo tells a simple story: your business and AI move towards each other, and where they meet, there's a spark. That spark is Aimerger.
> = Your businessThe client's processes, data and team, moving forward towards AI.
< = AIModels, agents and automations, moving in towards the business.
* = Merge pointWhere the two meet, there's a spark. In code, * is the wildcard, meaning "fits any business". Eight arms stand for growth in every direction.
Give the logo room to breathe. Keep at least x of empty space on all four sides, where x = the height of the star in the icon.
Any smaller and the star stops being legible.
Don't stretch or squash
Don't rotate
Don't recolour the star (ember only, or cream on ember backgrounds)
Don't add shadows, glows or gradients
Don't place on low-contrast backgrounds
Don't use purple/blue "AI gradients"
Don't retype the wordmark in another font
Don't pair the icon with other text
Ink brings seriousness and a premium feel. Ember brings energy and action. Cream adds human warmth, and it's what sets us apart from the purple-gradient AI crowd.
Ember is a powerful colour, so use it sparingly. The less you use it, the more it stands out.
| Combination | Contrast | Use |
|---|---|---|
| Ink on Cream | 17.2 : 1 | All text ✓ |
| Ember on Ink | 6.2 : 1 | All text ✓ |
| Ink on Ember | 6.2 : 1 | Buttons ✓ |
| White on Ember | 3.1 : 1 | Large headings only |
| Ember on Cream | 2.8 : 1 | Not for text, star/icons only |
Both fonts are free (Google Fonts). Use Space Grotesk for headings for a techy, confident feel, and Inter for everything else because it's highly readable.
Bold 700 · Medium 500 · letter-spacing −2.5%
Regular 400 · Medium 500 · SemiBold 600
We speak like a studio: "we", never "I". Straight talk, backed by results, without the hype.
Official taglineGrow together
Keep jargon low. Instead of "LLM-powered RAG pipeline", say "AI that reads your documents and answers questions".
Use numbers: "40 hrs/week saved", "3× faster replies". Every claim needs a result behind it.
Skip "revolutionary" and "game-changing". Let the work speak.
We sell AI, but we talk to people. Keep the tone warm and helpful.
Basic building blocks for the website and decks. Pill-shaped buttons, 20px rounded card corners, and only one ember CTA per page.
Primary buttons use an ember background with ink text. Avoid white text, as the contrast is too low.
Use the ember tint for services and neutral for industries.
less time spent on unqualified leads
How the brand looks in the real world. Use these as templates.
We design, build and run AI agents, chatbots and automations that plug into the tools your team already uses.
Website hero
Business card · Front (3.5 × 2 in)
Business card · Back
LinkedIn company banner (1584 × 396)
Instagram / LinkedIn post · Statement
saved every week for a D2C brand with one AI support agent.
Instagram / LinkedIn post · Result
Instagram / LinkedIn post · Services
Your Name Founder, Aimerger · AI Automation Studio aimerger.in · aimergerindia@gmail.com |
Email signature
Every file on its own, or all of them in one ZIP. Use SVG for web and print (scales to any size without losing quality). Use PNG for social media and documents (transparent background).
